Shea butter has long been known for its curative powers. It was part of the wave of New Age natural medicines in the 1960s and 70s. It is used primarily in beauty products, although shea butter is edible. A natural fat, shea butter is extracted from the nut of the African shea tree, which is sometimes called the tree of life.
Shea butter is believed to be a superfood for the skin because of its superior moisturizing properties. For centuries, shea butter has also been used in Africa as a cooking oil, a waterproofing agent, and for candle making. Rich in vitamins A and E, shea butter is thought to be anti-aging and an anti-free radical agent. It has the ability to increase microcirculation.
The Eu’Genia brand of shea butter was launched in March 2015. Its products are said to be 95 percent pure, and that is no small claim when it comes to cosmetics. The business was developed by Naa-Sakle Akuete, a former Wall Street analyst. Her goal was to create a women’s business that made a difference in the way women lived.
Eu’Genia Shea was named after Akuete’s mother, who runs a shea butter nut business. The whole supply line is women-owned businesses. As a charitable donation, Eu-Genia works with all-female cooperatives in Ghana.