Category Archives: Fashion Trend

The Amazon vs. Fabletics Battle is Something People Want to Know About

Published / by Casey / Leave a Comment

Amazon is the company that has been become a household name. When people go to the site they are instantly drawn to lots of the electronics like the Amazon Echo and Amazon Fire Stick. These are best sellers from this company. Many people will recognize that there is a large amount of technology sold here, but Amazon also sells clothing as well. In fact, Amazon has been reported to have a huge stake in the clothing industry and that can spell trouble for Fabletics co-founder Kate Hudson.


Kate Hudson is aware of what she needs to do to compete. There are a lot of other clothing companies that are now closing doors because they fell out of touch with customers. They became unaware of how their customers were interested in the ease of shopping online. Amazon doesn’t have any physical stores so this is what it provides as a method of convenience.


Fabletics, however, has physical stores and the online interface. What Kate Hudson has been inspired to do is utilize the online storefront as a place where people can check out the clothes. They can see what is available, and they can see what is consider popular in clothing for Fabletics. The reverse showrooming process has allowed many people to check out things that are part of the Fabletics lineup and go right to the store and make a purchase right away. There is no shipping of the product that people have to wait for.


Kate Hudson has made sure that Fabletics is a brand that can compete even with the undeniable household appeal of Amazon. Everyone inside of a household can find something that they could probably use that’s listed on the Amazon site easily. When it comes to clothing, however, it is going to be much easier for consumers to find fitness clothes for females if this is what they are in search of. Kate Hudson as developed a niche market, and she believes that this will be the competitive advantage that will allow her to build a better network of consumers.


In contrast to what people see when they go to the Amazon site, customers of Fabletics will actually see Kate Hudson on the homepage. She is the face that is connected with the brand. People know when they see her in athletic gear that they are looking directly at products from the Fabletics clothing line.

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EOS Smooth Sphere Lip Balm Review

Published / by Casey / Leave a Comment

When I first bought my EOS Smooth Sphere, I’ll admit: I was hesitant. I thought that the packaging seemed bulky and the price was kind of expensive. Boy, has my mind been changed! This balm looks great, feels great, smells great, and has lasted approximately forever. I can’t wait to buy more.

First of all, I want to talk about my favorite part of this balm: the scent. I have the Summer Fruit scent and it is amazing. Unlike most lip balms, this scent combines three yummy flavors (peach, strawberry, and blueberry) so you don’t have to choose! It also smells less fake than most scented lip balms do, probably because it actually contains real fruit extracts. The scent is subtle but still sweet. My boyfriend always does a pleasantly surprised “oooo!” when I kiss him wearing this balm.

I also really enjoy how this balm feels on my lips. It isn’t sticky or greasy but my lips feel hydrated and moisturized for hours. It glides on easily and you don’t have to keep putting it on every five minutes because it is still working long after you apply. I also like that this balm is made from natural, organic ingredients that I recognize. I can’t even pronounce half the ingredients on some cheaper brands of lip balms but this has shea butter and natural oils like coconut and olive, so I know it is ok to put in and on my body.

The cute packaging is admittedly what first got me interested in EOS lip balms. The round shape is unique and the colors are so fun. I also like that it is recognizable so when I use my balm, people know it’s EOS. The only problem is it doesn’t fit in most pockets on women’s pants because of the shape. It does fit even in my smallest purses though, so that is a plus. The domed shape of the balm itself is really convenient to apply even though I thought it would be too big at first. You can do one lip at a time or your whole mouth at once if you are in a hurry!

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Overall: 9 out of 10, would definitely recommend! EOS lip balms are easy to find at most stores and come in tons of flavors, so I will for sure be buying another smooth sphere balm in the future.  Try clicking for more Info.

Pros: scent/flavor, longevity, feel, formula

Cons: large packaging

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