Kenneth Goodgame was the Chief Merchandising Officer and Senior Vice President at the True Value Company. During the time when he was there, the company’s career history was good. He was able to help the company change its marketing strategies and move forward to a greater future. Also, True Value increased its marketing and advertising plans to a level not seen before in the recent years. Going by Good Game’s successes, then this advertising plan is definitely attractive.
His expertise in sales and retail merchandising
According to HBS Dealer, one of Kenneth Goodgame’s significant achievements in this business was the ability to turn around a low-performance buying team, by laying them back to normal. Good replaced low-performing buyers, about 40%, thereby producing a high-energy and enthusiastic team with comprehensive product expertise.
He also introduced a250 SKU EDLP plan which was very helpful to retailers. This program delivered full margin percentage and lowered all the prices that were sensitive to SKUs.
His strategies for success
As an exceptionally influential Operations Management leader, Kenneth Goodgame specializes in creating million as well as billion-dollar OEM excellence by combining streamlined financial oversight, innovative marketing and merchandise and smart business strategies.
He focuses on balancing corporate alignment, key performance indicators, employee engagement as well as quality assurance systems that ensure improved performance and profitability. Kenneth Goodgame capitalizes on his ability to promote growth through cost analysis, quality improvements, leadership, productivity enhancement and composed negotiations.
Goodgame’s vast experience gives him a veteran’s eye that enables him to navigate market shifts as well as the ability to avoid terrible mistakes and stalls often missed by others. With more than 30 years experience in the manufacturing and retail fields, Goodgame has his rules of thumb that help him succeed. The first rule is that you should make your product pertinent local or relevant and timely. Always tie into the manufacturer’s national advertising.
You should not always take it negatively. Make it understandable and confidently interactive. Always include the particular tie-in item together with its feature item at full margin.
Learn more about James Dandero: http://www.zoominfo.com/people/Ken/Goodgame