Believing that a child sex ring operated in the basement of a prominent Washington, DC pizza and Italian restaurant, the Comet Ping Pong, Edgar Maddison Welch walked in and opened fire with a gun. Customers and employees ran for the lives, as the Salisbury, North Carolina resident sought to root out the online claims of the sex operation.
Welch told authorities he read an online article indicating that Hillary Clinton and her campaign head John Podesta were the ring leaders of detaining and soliciting young children for sex. The only problem with Mr. Welch’s belief is that is completely false. A fake news story was fabricated and posted online. The denial by the restaurant of this heinous crime was substantiated by the New York Times and the Washington, DC Metro Police Department.
The crime generated massive amounts of unwanted, false awareness for the restaurant, across social media, and traditional forms of media such as newspaper, television, and radio.
Anyone seeking information about the Comet Ping Pong restaurant’s menu, location or customer reviews is now greeted with high ranking Google listings of the crime scene. The incident has eliminated the outstanding reputation of the Comet Ping Poing restaurant and replaced it with search results of a fake news event. While common sense should dictate the goodness of the restaurant, the unfortunate incident has taken control of its reputation for now.
It will take months and possibly years to eradicate the negative publicity of the fake news event and restore the Comet Ping Pong’s creditability, reputation, and restore customers’ confidence, in providing a safe environment, to enjoy their food. The Comet Ping Pong is located at 5037 Connecticut Avenue NW, in Washington, DC. They can be reached at 202.264.0404 and are open seven days a week.